7 Best Real Estate Virtual Tour Software Tools [2023 Review]

7 Best Real Estate Virtual Tour Software Tools [2023 Review]

Today's real estate market thrives on innovation, and virtual tours are at the forefront of this change. They offer clients a unique, interactive way to explore properties from the comfort of their own homes. To craft these immersive experiences, the right real estate virtual tour software is essential.

In this article, we’ll take a look at the 7 best virtual tour software for real estate tools. You’ll walk away with the information you need to choose the platform that aligns perfectly with your real estate needs.

Why Leverage Real Estate Virtual Tour Software?

The advancement of technology has enabled real estate professionals to showcase properties in a more immersive and engaging manner. Virtual tour platforms and other audio-visual software tools facilitate the creation and viewing of virtual, 3D representations of properties, allowing potential buyers and renters to virtually 'walk through' them from the comfort of their own homes.

These virtual tour software tools not only revolutionize property viewing experiences but also widen reach, save time, and reduce unnecessary physical visits.

Key Benefits:

  • Virtual property tours grant a holistic, 360° perspective of properties, enriching the viewing experience through interactive exploration.
  • Empowers property seekers with the freedom to tour listings without time or location limitations, broadening their choices.
  • Minimizes the demand for numerous in-person visits, offering both real estate agents and clients significant time and cost savings.
  • Properties featuring virtual tours not only garner heightened interest but also tend to command better offers and spend less time on the market.

7 Best Virtual Tour Software Tools for Real Estate

Choosing to integrate real estate marketing tools into your strategy as a real estate agent is an investment - in resources, money, and time. So, finding the best virtual tour software is critical if you want to get the best ROI. With that in mind, most agents are looking for a blend of value and features, something that will be reliable, easy-to-use, and delivers a consistently strong user experience for potential buyers and renters.

In this section, we’ll explore 7 of the best virtual tour software for real estate options on the market to help you make the right choice.

Matterport

matterport.com

Virtual tour software for real estate and other industries.

Matterport

What you need to know:

  • Software accepts footage from various cameras as well as the smartphone app and uses it to create 3D models of spaces
  • Provides various advanced features such as floor plans, measurements, annotations, virtual reality, and integrations with other platforms such as Zillow, Airbnb, and Google Street View
  • Has a growing community of users and partners who use the platform for various purposes such as marketing, design, construction, inspection, and education
Who it’s for: Businesses, realtors, and individuals desiring immersive 3D virtual tours of spaces, using advanced scanning technology for realistic walkthrough experiences.

iStaging

istaging.com

Virtual staging and tour software for the real estate industry.

Istaging

What you need to know:

  • Provides a virtual tour creator that allows users to build immersive virtual experiences
  • Empowers businesses to showcase their products and properties virtually, enabling customers to visualize and explore offerings remotely
  • Offers a metaverse platform that helps brands enter the metaverse with virtual tours and showroom
Who it’s for: Real estate agents, interior designers, and retailers aiming to showcase properties or products using virtual reality and augmented reality technology solutions.

My360

my360tours.com

Platform for virtual tours for real estate and other industries.

My 360

What you need to know:

  • Offers a range of features, including 720° virtual tours, 3D panoramas, and virtual showrooms
  • The My360 Partner Network consists of local experts for the My360 software who are professional photographers and Local Guides for Google
  • Owned by Plush Global Media, and has over 20 employees consisting of developers and customer service agents
Who it’s for: Real estate firms, photographers, and business owners looking for a platform to create, host, and share 360-degree virtual tours of properties or venues.

TourWizard

tourwizard.net

PropTech software platform that helps real estate professionals create and share interactive virtual tours of properties.

Tourwizard

What you need to know:

  • Allows users to create and host virtual tours of properties using their smartphones or cameras
  • The platform provides various features such as floor plans, measurements, annotations, hotspots, and integrations with other platforms such as Zillow, Realtor.com, and Facebook
  • Has a growing community of users and partners who use the platform for various purposes such as marketing, design, renovation, and education
Who it’s for: Real estate professionals wanting to enhance their real estate marketplaces listings with customizable virtual tours that provide potential buyers with immersive viewing experiences.

CloudPano

cloudpano.com

Easy-to-use virtual tour software to create 3D/360 tours for real estate.

Cloud Pano

What you need to know:

  • Great software for creating and publishing 360° virtual tours without coding
  • Supports live video chat, custom branding, VR mode and integrations
  • Offers a free plan and a PRO plan for unlimited tours and features
Who it’s for: Real estate professionals seeking a modern, user-friendly platform to create intuitive and high-quality virtual tours quickly.

Kuula

kuula.co

3D/360 virtual tour software for real estate, architecture, and construction.

Kuula

What you need to know:

  • A popular virtual tour software to create 3D 360 tours for various businesses
  • Features an easy-to-use editor, smooth player, VR support and WebXR support
  • Has a free plan, a PRO plan and a Business plan for custom branding and domain
Who it’s for: Real estate experts desiring advanced, customizable 360° tour functionalities combined with creative freedom.

Realync

realync.com

Platform for live video tours and virtual open houses for real estate professionals and clients.

Realnyc

What you need to know:

  • Allows users to create and host live video tours and virtual open houses using their mobile devices or tablets
  • Enables real-time interaction between hosts and viewers, such as chat, voice, and emojis through the self-service software solution
  • Integrates with various property management software and real estate marketing platforms, such as Yardi, Entrata, RentPath, and Zillow
Who it’s for: Real estate professionals and property managers seeking to engage clients through real-time video tours.

Who Can Benefit from Real Estate Virtual Tour Software?

Virtual tour software for real estate provides an immersive and interactive way for potential buyers or renters to explore properties remotely. By offering a 360-degree view and detailed insights of spaces, these tour software solutions present numerous advantages to various stakeholders in the real estate ecosystem, including:

  • Real estate agents and brokers: They can use virtual tours to showcase properties to potential buyers or renters, reducing the number of physical site visits and reaching a wider audience, especially those who might be relocating from different cities or countries.
  • Real estate developers: For developers who are selling properties off-plan or promoting newly finished projects, virtual tour and immersive digital architecture software provides an opportunity to offer prospective buyers a realistic view of the property, even if it's not yet fully constructed.
  • Commercial property managers: For those leasing or selling in the commercial real estate space, virtual tours allow potential clients to assess the suitability of spaces for their business needs without always needing an on-site visit.
  • Rental property managers and landlords: Effective virtual tours can streamline the tenant acquisition process by allowing potential renters to explore the property remotely, helping to filter out those who are genuinely interested.
  • Hospitality industry: Hotels, resorts, and other accommodation providers can use virtual tours online to give potential guests a preview of their rooms, amenities, and other facilities, enhancing their booking experience.

Conclusion

In the digital age, staying ahead in the real estate game means adopting the best software tools available. With the rise of virtual tour software platforms, agents and clients alike can benefit from an enhanced, immersive property viewing experience without leaving their homes. Whether you're a seasoned real estate professional or just starting out, investing in the right virtual tour software can be the key to capturing potential buyers' attention and elevating your property listings.

Looking for a more custom solution for your real estate business? Our PropTech software development team can build a custom solution that’s exactly tailored to the needs of your business. We’ll work with you to design a comprehensive strategy that ensures seamless integration, functionality, and scalability for the future growth of your real estate brand.