UX / UI Design Services

What is your UX design process?

UI/UX design is a critical part of any front-end development or software development project. Without a great design you risk building something that users simply do not find appealing or usable. In fact, 25% of project failures are attributed to UX design issues!

At SoftKraft we use a standard UI/UX design process to ensure our clients have a well-designed, customer-centric product:

How quickly can you complete my UX design project?

We understand that speed is a key factor in the UX design process. The timeline for a typical UX design project for a web application can vary greatly depending on the size and complexity of the project. Generally speaking, you can expect the following delivery time ranges:

• Medium-sized UI/UX design project: 4-8 weeks
• Large-scale UI/UX design project: 8-16+ weeks

With our proven design processes and experienced team, we can deliver finished designs faster than most teams in the industry. Additionally, our designers work closely with our in-house software developers, helping you to reduce time that would typically be spent onboarding a separate development team, handing off designs, and more. We’re committed to helping deliver maximum business value in the shortest time possible.

We’d be happy to provide you an estimate based on your specific project requirements - Contact Us

How do you ensure that designs meet the user’s needs and expectations?

User needs and expectations always come first. Our UI designers make decisions with the user in mind and not just what looks good or is easy to implement from a technical standpoint.

Our team implores a variety of practices that help ensure that the user interface designs we create meet user needs and expectations including:

• Building and using user personas, user flows, user stories, and user journey maps to better understand user needs and expectations
• Gathering quantitative data from users: click tracking heatmaps, time-on-task, task success rate, and more to understand real usage patterns and opportunities to improve the user interface
• A/B testing designs and prototypes with the target audience to understand specific user preferences

Additionally, our UX design services emphasize an iterative model. As we learn more, we adjust the designs until our customers are happy. From there we utilize usability testing and user testing to ensure real users have their specific needs met.

What research methods do you use to gain insights about users and their needs?

Our UX design services team utilizes a number of methods during the Discovery phase to gain insights about users and their needs including:

• Surveys: Surveys are a great way to get direct feedback from users and understand their needs. We can survey existing users or people within your target audience to ensure we have input directly from the people who will be using the product.
• Interviews: Interviews are an excellent way to gain deeper insights into user needs. Structured interviews can help uncover user needs, preferences, and opinions. We can use interviews as a more in-depth extension of surveys.
• User testing: User testing is an effective way to observe users interacting with a product and understand how they interact with it. This can help identify usability issues with an existing product as well as help us fine tune an early prototype of a new product.
• Analytics: Analyzing user behavior data can provide valuable insights into user needs. This includes understanding where users are spending time on a site, what content they are engaging with, and what features they are using.
• A/B Testing: A/B testing is a great way to test different versions of a product or feature to see which version is more successful. This can help identify the preferences of users and what features they find most useful.

Read More: UI Design Process - 7 Easy Steps to Make Great UIs Faster

How would you improve the UX of our existing product?

Our team of UX and UI designers can help to improve the usability and visual design of any digital interface. Whether you have a mobile app, web app, website, or other software product, we can help you bring it up to modern design standards, improve its usability, add additional functionality and more.

Depending on the project, our team can begin by collecting quantitative user / UX research to understand how users are interacting with the current user interfaces within your product. From there we will make recommendations for areas of improvement and then implement the changes. Some examples of ways we can help to improve the user interface design of your existing products include:

• Simplify the user interface by removing unnecessary features and making the key features more prominent.
• Streamline the navigation and reduce the number of clicks needed to get to the desired page or to complete user tasks.
• Use visuals to help make the system more intuitive and easy to use.
• Use progressive disclosure to give users more control over how much information they view.
• Introduce helpful hints, tooltips, and other guidance to help users discover new features.
• Allow users to customize the product according to their individual needs.
• Incorporate feedback loops to allow users to provide feedback and suggestions.
• Utilize A/B testing to identify which design elements resonate with users and which should be improved.
• Provide users with more options to personalize their experience.
• Add more interactive elements to keep users engaged.

Whether you have a clear idea of what needs improvement or you are looking for a more guided approach, we are happy to help. We can provide you a specific estimate based on your project requirements - Contact Us

How will your UX/UI design services improve my bottom line?

Studies show that for every dollar spent on UX will bring a return of between $2 and $100. The reason for this is that usability matters - it matters more today than it ever has. Users simply do not have the patience for confusing, poorly designed sites or apps. In fact, 65% of customers say they switch to a competitor after just one poor experience.

At SoftKraft we narrow our focus on your users to understand their specific needs and expectations, so we can deliver intuitive UX designs that users simply will not be able to resist. We start by conducting deep user research through surveys, interviews, data collection, and more. After initial designs have been created, we’ll A/B test options with real users to ensure we have optimized the digital interface for their needs.

Furthermore, our UI design team will help to create designs that are modern, visually appealing and engaging. This will help to attract and retain users, which in turn will help to improve your bottom line:

• A visually appealing UI will help you to stand out from the competition and attract new users to your site.
• A brand-aligned UI will help to improve brand recognition and elevate the overall brand.
• A UX that is intuitive to use and successfully solves real user needs will help to convert more trial users and retain users long term.
• A well-designed, clean interface will improve trust and overall user satisfaction long term.
• A thoughtful designed UI will reduce development costs, redesign costs, and long term support costs.

At the end of the day, our team is business-minded and will help keep the entire project aligned to your need for bottom line results, so you can see the maximum ROI on your investment in UX and UI design services.